1. Ted – $54.1 million [debut week] – Seth MacFarlane’s first feature film proved to be a big hit with audiences and is the highest grossing Friday take for any R-rated comedy. “The Hangover” reached $16 million to “Ted’s” $20.2 million.
Universal Studios’ decision to fill the release void left after Paramount Pictures opted to push “G.I. Joe: Retaliation’s” opening to 2013 looks like a brilliant move. “Ted” was originally set to open July 13, which would likely have gotten it lost in the shuffle between blockbusters “The Amazing Spider-Man” (which opens July 3) and “The Dark Knight Rises” (opening July 20). There was also no other comedy fighting for audience attention so this was a smart bit of strategy on Universal’s part.
2. Magic Mike – $39.16 million [debut week] Channing Tatum’s busy 2012 continues with his best opening yet for the year while director Steven Soderbergh earns his best highest grossing opening take [better than any of the Ocean movies, his 2001 Oscar winner "Traffic" or "Haywire."] I’m very curious how the film would have fared if the TV spots didn’t solely focus on the male stripper aspect and gave even a glimpse of the story behind the dance numbers.
3. Brave – $34.01 million [2nd week; $118 million] – Last week’s winner drops a couple of spots with some heavy competition from genres that hadn’t been too well-represented this summer in the raunchy comedy and the female market. Since families have had a few options in recent weeks, the demand wasn’t as strong to carry Merida and company to the top for consecutive weeks.
4. Tyler Perry’s Madea’s Witness Protection – $26.35 million [debut week] Madea is somehow still managing to attract audiences, largely due to the fact that there hasn’t been an African-American comedy since Screen Gems’ “Think Like a Man” came out in April. Clearly the lesson here is studios that pick their spots in releasing their films after a long gap in a genre benefit the most this summer.
5. Madagascar 3: Europe’s Most Wanted – $11.82 million [4th week; $175 million] – Showing some decent staying power is the third (and best) installment of the zoo animals and their wacky pals.