Soooooo, about that “The Avengers: Age of Ultron” teaser trailer… yep, pretty much everything we were hoping for with James Spader’s creepy-voiced Ultron evoking memories of Heath Ledger’s memorable turn as The Joker in “The Dark Knight,” Quicksilver and Scarlet Witch doing their thing and Hulk vs Hulkbuster Iron Man. That was all it took for Marvel Studios to remind everyone that while yeah it’s swell that DC/Warner Bros. has their slate of comic book movies set through 2020, there’s that towering psychotic robot in the room and we may have just gotten our first look at the film that could be the highest grossing film of all time.
But for the slew of big announcements last week: Jason Momoa IS Aquaman! Ezra Miller is zooming in as Flash! Two Justice League movies are coming! Cyborg is getting his own movie! DC/WB doesn’t have anything to excite comic book fans on the big screen until March 2016 and by that time, “Age of Ultron” will likely have come to redefine how to do a blockbuster comic book movie like “Marvel’s The Avengers” before it.
So how can DC/WB respond? Easy, get that footage of “Batman v. Superman: Dawn of Justice” from San Diego Comic Con out first thing Friday to have people buzzing about it all weekend. It may not be Hulk vs. Iron Man, but for now it’s the only thing WB/DC can pull out of its hat that could hope to match the “Ultron” trailer.
That’s kind of the problem with shooting off your big announcements a year and a half early and as WB/DC desperately tries to make up ground for the lost year that is 2015, its going to need to be very creative in stirring up interest in its franchise-starter. But they’d better hurry before Marvel releases a trailer to “Captain America 3,” which will follow “Batman v. Superman” in theaters just two months later.