1. Fifty Shades of Grey – $23.2 million [2nd week; $130.1 million in total] Apparently all the curiosity and questions have been answered about this romance drama. While it tied up the box office last weekend with a phenomenal $85.1 million debut, the straps were loosened considerably its followup week. As it seemed like “Grey” fever could carry the box office for several weeks, it won’t be the runaway juggernaut experts banked on after its first week. Worldwide, the film has been a force with $410 million.
2. Kingsman: The Secret Service – $17.5 million [2nd week; $67.1 million] In its followup week, Matthew Vaughn’s latest action film held up a bit better with just a 50 percent drop. Although it’s yet to make back its $81 million budget, that’s just a formality at this point.
3. The SpongeBob Movie: Sponge Out of Water – $15.5 million [3rd week; $125.5 million] The “long in the tooth” veteran in the Top 5 continues to take advantage of a lack of family film competition to stay firmly in third place and without any other family options, it’s likely to stay in the mix easily until mid-March.
4. McFarland, USA – $11.3 million [debut week] This Disney film marks a bit of a comeback for star Kevin Costner, whose last project, “Black or White,” finished its run earlier this year with just $18.6 million. Like “SpongeBob,” this sports film benefits from counter programming allowing for a welcome varied Top 5 with a little something for everyone. With an “A” CinemaScore, this should also hold up well for the immediate future.
5. The DUFF – $11 million [debut week] Without a ton of star power and moderately positive reviews, (62 percent on RottenTomatoes.com], Mae Whitman’s starring vehicle performed better than lower expectations and has already made back its modest $8.5 million budget.
It could continue to remain in the Top 5 for a few weeks especially since it will cater to teen girls not old enough to sneak into “Fifty Shades” just yet.
Not even managing to crack the top 5 was the woeful “Hot Tub Time Machine 2,” which only managed $6.8 million and in the process restored some of my faith in audiences.