1. Focus – $19.1 million [debut week] Will Smith said the underwhelming performance of his last film, “After Earth,” left him feeling broken. He may not be feeling all that happy either even after his latest film captured the No. 1 spot. “Focus” won, but it came in under “After Earth’s” $27.5 million opening in 2013. This was Smith’s second weakest opening in a decade following “Seven Pounds'” $14.8 million debut. “Focus” has a moderate budget of just $50.1 million so there’s little doubt it will make back its budget, but hitting $100 million may be a stretch. This was under Warner Bros.’ expectations, but they’ll remain in the Smith/Robbie business as the two will next collaborate in 2016’s “Suicide Squad.”
2. Kingsman: The Secret Service – $11.7 million [3rd week; $85.7 million] – The action adventure remains firmly entrenched at No. 2 and its steady march to $100 million continues without much competition in its genre so don’t be too shocked to see it remain in the runner-up spot for another few weeks.
3. The SpongeBob Movie: Sponge Out of Water – $11.2 million [4th week; $140.3 million] – Another film that has tremendously benefited from the lack of competition is SpongeBob’s latest and it has retained much of its audience. The $74 million budgeted film has now doubled up its profits and will continue to bring in families.
4. Fifty Shades of Grey – $10.9 million [3rd week; $147.8 million] The previous champ fell out of favor with moviegoers and had another significant drop after falling from its big debut week when it opened to $85 million. It might not stick around in the Top 5 come next weekend.
5. The Lazarus Effect – $10.6 million [debut week] Horror movies typically do a bit better in the early portion of the year so this was kind of underwhelming. Analysts expected it to hit $12 million and $14 million, but the film only cost $3.3 million. Still, for horror movies, they’re all about the opening weekend so it might have major drops in the next few weeks.