Jungle Book dominates for second consecutive week

Witches were no match for Baloo this week as The Jungle Book cruised to an easy second weekend atop the box office with $60.8 million.

Jungle Book notched 2016’s second best weekend, narrowly besting Deadpool’s $56 million en route to a $191.5 million two week haul.

It was important for The Jungle Book to have a big three week performance as Captain America: Civil War is likely to be a strong contender to set all-time second best box office records. While it will likely continue to do well as a family film, the Marvel movies have proven to be a strong draw for audiences of all ages and will assuredly cut into Jungle Book’s profits. You have to wonder if Disney underestimated the power of the widespread appeal of The Jungle Book

The Huntsman Winter's War - Emily Blunt and Charlize Theron-minDespite A-List stars in Chris Hemsworth, Emily Blunt and Charlize Theron, The Huntsman: Winter’s War fared as poorly as expected with $20 million. That’s not at all unexpected as there wasn’t a massive demand for a sequel to Snow White and The Huntsman in the first place.

But as always, money talks and with a decent $56.2 million debut for Snow White and worldwide total of $396 million, Universal Pictures figured it was worth taking a risk on a high priced sequel.

Now, its best bet is to hope the best on the international market. That strategy might not be too far-fetched as Snow White earned $241 million in the foreign market.

$56.2 million opening weekend in the U.S. on its way to a $155 million domestic total, plus another $241 million overseas.

Barber Shop: The Next Cut didn’t fare too bad in its second week either bringing in $10.8 million to take its haul to $36 million.  

Zootopia nabbed $6.6 million bringing it to an impressive $316 million. The Boss brought in $6 million to add to its $49.5 million total.

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