Image Comics creators have made a ton of savvy marketing moves to tie into the imprint’s 25th anniversary. The latest almost seems too obvious, but it clearly had to be done. Saga #43 is going old school long before Image’s inception with a $.25 issue.
By the time I started reading comics, they were $.65 and $.75 so this is a fun treat. Beyond the cheaper price point, Image bills this issue as a perfect jumping-on point for new readers. Hazel and her parents are kicking off a new adventure along the universe’s westernmost edge. That gets a cool reference with the two snazzy covers for the release.
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Image also announced there could be limited quantities of a commemorative Image 25th anniversary print featuring exclusive and all-new SAGA artwork by co-creator Fiona Staples. For more info on that you’ll need to check in with your local comic book store. Image is always doing its part to get folks in comic book stores and I love that practice.
Co-creator/writer Brian K. Vaughn had a fun pitch for new readers to give Saga #43 a try.
‘Fiona and I wanted to thank our incredible readers for five years of loyalty with this special $0.25 issue, but we also hoped to encourage anyone who hasn’t yet read SAGA to finally dip their toes in our water (eww).
So if you have ‘mature’ friends or loved ones you think might be weird enough to enjoy our series, why not pick up a few extra copies to share with them? Either way, we know our beloved retailing partners won’t profit as much as they would from our regular $2.99 cover price, so if we save you a few bucks in May, we hope you’ll please consider shifting a little of that money back to your local store by trying PAPER GIRLS or THE OLD GUARD or STRAY BULLETS or any of the other spectacular collection of creator-owned comics that our friends at Image have been publishing for an unbelievable 25 years.’
I appreciate that transparency and effort to put readers on to new titles. Saga #43 his comic book stores May 31.