Marvel has enlisted Dairy Queen’s aid for the ultimate mission: #MISSIONMIXTAPE as part of the Guardians of the Galaxy Vol. 2 promotional tour.
Guardians fans can grab one of 1,000 original mixtapes with songs inspired by Guardians of the Galaxy Vol. 2. The soundtrack was easily one of the immediate cues that the first film was going to be different from other Marvel films. I’m excited to hear what’s on the playlist for Vol. 2. And this mixtape promotion is a smart and fun idea.
After fans claim the mixtape, they’ve got to search the galaxy — or their garage/attic — for a cassette player. The tape will provide a special code for prizes like Dairy Queen gift cards and Guardians of the Galaxy Vol. 2 movie posters signed by the cast.
This isn’t some random loosely-connected promotion. Dairy Queen will have some sort of presence in the film at the request of Vol. 2 Director James Gunn and executive producers.
#MISSIONMIXTAPE kicks off today so don’t delay. And if you could somehow forget, Guardians of the Galaxy Vol. 2 arrives in theaters May 5.