I’m already plotting my plans and strategy for Force Friday II 2017. Starting this Friday, the first wave of the new The Last Jedi will officially be on store shelves. To help drum up excitement, Walt Disney and Lucasfilm announced the Find the Force augmented reality event.
Find the Force takes place over the weekend at over 20,000 retailers across the 30 countries.
‘Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,’ said Kathleen Kennedy, President of Lucasfilm in a statement.
- Star Wars figure reviews
- Star Wars: Episode III – Revenge of the Sith review
- Hot Toys Luke Skywalker figure review Star Wars Episode IV A New Hope
- 5 takeaways from The Star Wars: Episode VIII – The Last Jedi trailer
To take part in Find the Force, download/update the Star Wars app. Then visit the retailers and find a Find the Force graphic logo to scan. This will reveal a character and through AR, will show up in the room. Then you can take pictures, record a video and share about it on social media.
Throughout the weekend, you can meet up with 15 total characters. For more information, check out www.starwars.com/findtheforce.
‘Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.’ said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media in a statement.
For a sneak preview, download/update the app now and check out the new Porg characters in AR before Friday. Best of all, for those participating in Find the Force, there’s a sweepstakes and the lucky winners will get tickets to the Star Wars: The Last Jedi premiere in December.
Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited.
Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.