Box office round-up – Sept. 1 – 2013 – One Direction harmonizes to top
1. One Direction: This Is Us – $17 million [debut week] Clearly this is a 1D world and the rest of us are just killing time on it. The Brit band’s biopic was in sync with audiences this week and fared much better than the last concert/documentary – Katy Perry’s “Part of Me,” which only brought in $7 million its opening week and concluded its 2012 run with $25 million.
2. Lee Daniels’ The Butler – $14.7 million [3rd week; $74 million in total] The early Oscar contender is steadily rolling along without any massive drop offs in its third weekend, a fantastic number for any film. That it was close to bring the first film in 2013 to top the box office for a third week was definitely impressive.
Once the teen girls finish seeing One Direction this weekend, don’t be surprised if “The Butler” doesn’t reclaim the top spot.
3. We’re the Millers – $12.6 million [4th week; $109.6 million] Warner Bros.’ late summer comedy is having a lengthy stay in the Top 5 and with a weak September, this could continue to do well for the next few weeks.
4. Planes – $7.8 million [4th week; $70.8 million] Not having any other family films to compete against is definitely helping this Disney film have a safe and easy flight as it cruises past its $50 million budget to straight profit.
5. Instructions Not Included – $7.5 million [debut week] This Spanish-language family comedy came out of nowhere to claim the fifth spot. Granted, the only other high profile release was the Ethan Hawke/Selena Gomez bomb “Getaway,” which only managed $4.5 million. Most impressive was this tally was only from 347 theaters so this could become a major force in the next few weeks.
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Actually Boxofiice sites are saying 17 million for “One Direction” to about 14.9 million for “The Butler”. While ‘Direction’ wins the weekend, box office analysts are predicting ‘Butler’ to take in more money on Labor Day and that difference could allow it to overtake ‘Direction’ for the 4-day holiday weekend and win the overall box office crown for a third week in a row, i guess we’ll soon find out for sure.
Thanks. Thought I’d fixed that earlier. It will be interesting to see how it wraps up.