In maybe the biggest news figure wise of the year, McFarlane Toys was announced as the new retailer for DC Multiverse collector figures. That’s huge as McFarlane has shown some major improvements on its six-inch scale. Now with the DC license, this could be major.
Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6” – 12” ultra-poseable action figures, corresponding accessories and vehicles branded DC Multiverse.
‘This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,’ said Todd McFarlane, Owner and CEO of McFarlane Toys. ‘The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.’
The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020. Fans of both McFarlane Toys and DC can check www.mcfarlane.com and the McFarlane Toys social media channels for updates and news, www.mcfarlane.com; www.instagram.com/mcfarlane_toys_official; and www.facebook.com/mcfarlanetoys.
McFarlane Toys has always delivered great sculpts, but the articulation has been lacking. In spite of the articulation issues, I faithfully collected McFarlane Toys’ The Walking Dead line.
The 6″ DC line has been in a state of flux for a while now between DC Collectibles and Mattel struggling to deliver a consistent product for collectors. I’m really excited about this partnership. McFarlane hasn’t had issues getting product on shelves whether at FYE or Target. This should mean we’re likely to get a lot more releases than the random waves we’ve gotten over the last few years from Mattel.
I’m thrilled about this news. I’d heard Warner Bros. was considering a new partner for their figures and was kind of worried with some of the potential options. McFarlane Toys was one of the few that has me anxiously awaiting what’s in store come 2020.
Photo Credit: DC Comics