New Jordans? Bah! New Kobes? Eh. The latest LeBron kicks? Yawn. GI Joe shoes? Now you’re talking baby, let’s do it! Bonus points if you caught that reference.
Hasbro and ASICS have teamed up to roll out new GEL-LYTE III® shoes based on two of the most popular characters in the GI Joe fandom — Ice Cream Soldier and Captain Grid Iron. Whoa, sorry wrong list — Snake Eyes and Storm Shadow. New Era and Hex will also be producing coordinating clothing and accessories. The shoes are now available at Foot Locker beginning today.
Once brothers in arms as part of the Arashikage Clan, they find themselves on opposing sides of the struggle between G.I. Joe and Cobra. Now Storm Shadow and Snake Eyes each adorn their own GEL-LYTE® III shoe designed by world renowned pop artist Anderson Bluu. Uncompromising on style and comfort, the GEL-LYTE® III boasts iconic and innovative design that wouldn’t be complete without the split tongue and ASICS’ famous GEL® technology cushioning; a silicone-like material that effectively absorbs shock and protects the feet from high-impact strikes.
The black Snake Eyes model features a crystal rubber outsole with a discovery element, premium emblem and reflective detailing with black leather; the model is elevated and modernized with custom art on the insert. The white Storm Shadow model features a crystal rubber outsole which masks the character beneath while the premium emblem detailing grounds the model in the story. Through the intertwining of story and design aesthetic the model is elevated and modernized with custom art on the insert. On the bottom of both shoe models is an iced outsole revealing Zartan – a shadowy figure who plays a key part in the Snake Eyes and Storm Shadow story.
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Adding Zartan is a very cool touch and a nice nod for longtime Joe fans. Now I’m kinda interested in seeing what ASICS could do with a Destro and a Cobra Commander or Scarlet design. And a Zartan one would absolutely have to change color when exposed to sunlight.
‘We were inspired by the story of Storm Shadow and Snake Eyes to create these shoes in collaboration with Hasbro,’ said Lindsey Sweeney, Global GM Sportstyle Footwear, ASICS, said in a statement. ‘The characters represent a true Yin and Yang – a duality and symmetry that link their lives together – and we were excited to take that inspiration to our GEL-LYTE III® model.’
The ASICS x G.I. JOE shoes will be sold exclusively at FootLocker.com and select POP by Foot Locker doors because Knowing is Half the Battle.