A lack of MCU diversity almost led to Kevin Feige leaving Marvel Studios

It’s no secret Marvel Studios president Kevin Feige clashed with Marvel Entertainment CEO Isaac Perlmutter, but it reached the point where Feige was about to leave the studio he’s made into a billion dollar juggernaut. And it was all over Perlmutter’s head in the sand mindset that films with diverse characters wouldn’t succeed at the box office.

Never mind the fact that Marvel films didn’t make any impact at the box office until Blade way back in 1998…

Mark Ruffalo recently chatted with The Independent and shared recently that Perlmutter’s refusal to allow diversity in the MCU nearly resulted in Feige ditching the studio. Feige’s “him or me” ultimatum led to Feige being named Marvel Studios president without having to report to or work with Perlmutter.

Infamously, Perlmutter was responsible for the initial lack of Black Widow figures from the first Avengers film as he thought children wouldn’t want to buy them. And he also had the pearl of thinking War Machine could easily be recast as people wouldn’t notice the difference between Terrence Howard and Don Cheadle.


“That was the turning point for Marvel. Because Kevin wanted black superheroes, women superheroes, LGBT superheroes,” Ruffalo said. “He changed the whole Marvel universe. We now have gay superheroes, we have black superheroes, we have female superheroes – Scarlett Johansson has her movie coming out, we have Captain Marvel, they are doing She Hulk next. No other studio is being that forwardly inclusive on that level.”

It’s kinda crazy now given the success of films like Black Panther and Captain Marvel, which have paved the way for the Black Widow standalone, The Eternals featuring a gay character and upcoming Disney+ shows like Ms. Marvel and She-Hulk.

Can you imagine if Feige decided to leave Marvel Studios and see if he could work his magic with the DC characters at Warner Bros.?

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