Hasbro retains Star Wars, Marvel licenses
After some fan hysteria prompted by various YouTubers and the shake up with Mattel getting the DC license back, some collectors were worried Hasbro was going to lose the Star Wars and Marvel licenses.
That never made much sense to me, not with two new Avengers movies coming up and an all but guaranteed license to print money with The Mandalorian and Grogu film in the works.
Today, Hasbro allayed any fears they would lose the Star Wars or Marvel licenses with a statement today announcement. And good news for everyone invested in Hasbro’s Star Wars and Marvel licenses, they’ve been renewed.
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Per the announcement:
Hasbro, a leading games, IP and toy company, today announced a multi-year extension to its long-running relationship with Disney Consumer Products to continue creating innovative toys and games for premier brands, Star Wars™ and Marvel. This extension furthers Hasbro’s strategic merchandising relationship with Disney Consumer Products, allowing Hasbro to continue developing and manufacturing toys, collectibles, and board games based on new and classic Marvel and Star Warsentertainment.
Under the extended agreement, Hasbro will continue to develop a wide range of products for families and fans of all ages, based on the iconic brands. This includes bringing characters from the Star Wars galaxy to life in action figure form through the highly popular lines, The Black Series and The Vintage Collection, as well as engaging new generations of fans with Lightsabers™ toys and other kids’ and preschool toys themed around characters from Darth Vader to The Mandalorian.
Hasbro has established a tremendous fanbase for its Marvel Legends action figure series, which showcases fan-favorite characters from the Marvel Universe like Spider-Man and Black Panther, while also creating fun and engaging products for preschoolers, kids and beyond, inspired by the hit Disney Jr. Animated series Marvel’s Spidey and his Amazing Friends and the upcoming Marvel’s Iron Man and his Awesome Friends.
What do you think of the news of Hasbro retaining the Star Wars and Marvel licenses?
Photo Credit: Hasbro
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